Monday, October 29, 2007

Beyond Empowerment to Results


"Controversy. Conflict. Words that I have heard over and over again. I have heard that women avoid confrontation and conflict. That they historically have been quiet, conforming, polite. That certainly has not been my experience with the National Breast Cancer Coalition and its network of activists across the country. These women embrace controversy and conflict, recognizing that going along with the way things are will not change the statistics about breast cancer."
Those words are from Fran Visco, President of the National Breast Cancer Coalition in her post this evening at MyBreastCancerNetwork.com. Read on about how Ms. Visco has mobilized patients, caregivers and researchers in the organization's grant making process -- resulting in some of the most important breakthroughs in breast cancer research today.
"In 1991, many breast cancer groups decided to band together and launch a political movement - the National Breast Cancer Coalition - to make breast cancer a national priority and to make certain the right policies were in place to address the important issues surrounding this disease.
And, while it was controversial, it was the right thing to do. In fact, one of our first campaigns was Do the Write Thing - delivering more than 600,000 letters to the President and Congress, calling for significantly increased federal funding for breast cancer research. In response, funding went up by $50 million. The following year, NBCC launched its $300 Million More! Campaign and was invited by a Senate Committee to testify on the issue."

"It was controversial, both the campaign and the testimony. And it was 1992, the vaunted "Year of the Woman" (as though we only got one year!) But we were making more and more progress, bringing together more and more voices across the country, some lawmakers were now beginning to understand the depth of the problem, and that year, thanks to our efforts, they funded the Department of Defense Breast Cancer Peer Reviewed Research Program. Federal funding immediately increased from $90 million to more than $400 million.

Fifteen years later, with annual lobbying on our part to make it happen, this unique program has brought two billion dollars in federal funding and attracted more than 26,500 research proposals. The result: some of the most important breakthroughs in breast cancer research.
And, breast cancer consumer activists -- women and men who are living with breast cancer and can speak from first-hand experience - play an equal role with scientists on the panels deciding which grants to fund."

Friday, September 28, 2007

Hot, Maybe- But Not Smoking


Marketing health to women received a boost thanks to Tyra Banks and her reality show America's Next Top Model. And Tara Parker-Pope is hip to it in Hot, Maybe, but Not Smoking - Well - Tara Parker-Pope - Health - New York Times Blog.
Since the guidelines issued last year by the fashion industry's trade group, Council of Fashion Designers of America, failed in their attempt to ban stick thin teen models from the catwalk, we have no reason to believe health comes before fashion on the catwalk.
Nonetheless, I have no objection to Tyra's anti-smoking stand. Going "cold turkey" as a strategy can be debated but pre-teen young girls should not be exposed to cigarette smoking as fashion. Body image and weight continue to wreak havoc with young girls self-esteem.According to a recent study published in the Journal of Health Promotion, girls who started to diet doubled the odds that they would begin smoking.
Interesting. Researchers did not find the same link in boys, who were also less likely than girls to diet.
Kudos to Tyra for taking the first step...but when all the body images going to become "healthier"?

Thursday, April 12, 2007

Health is Beauty


With my handfuls of fabulous women friends born after or around 1956, the Dove website proage.com and Dove’s amazingly successful marketing campaign hit it big with us.


Research on women over 50 has found that only 2% of women considered themselves “beautiful” and only 5% “pretty.”
The now famous Dove ads aim to change that.

Though the Federal Communications Commission would not allow Dove to run its latest television commercials because they feature “implied nudity” of women over 50, the team at Ogilvy & Mather knew they had only to connect with women, and so they quickly turned to the web.

That's when the real marketing began.

The sisterhood, at all ages, came out in full force to support the pro-age spots.
Join the debate
Can a Woman Be Beautiful At Any Age?




Tell me how your marketing campaigns include beauty...what does beauty mean for healthcare marketers?


When is beautiful meaningful?



When does beauty mean health?




When is beauty distracting, irrelevant and trivial in healthcare marketing?




Please post your thoughts on my blog.


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